Even a few years ago, the term online shopping was entirely alien to most of the Pakistanis. With the ever-increasing number of smartphone users and the boost in the internet speed has propelled a remarkable change in this country. The trend of online shopping has captured the entire Pakistan and the nation has witnessed a gigantic increase in e-commerce businesses which is now contributing heavily to the country’s revenue. The traditional physical grocery shops are at the forefront of this online renaissance as most of them have taken their store online. They have successfully retained their loyal customers through their physical shops and expanding their reach to catch the attention of the previously uncatchable potential customers via their online portals. Now they are enjoying the best of both worlds. Why online grocery shopping is getting so popular in Pakistan- More and more number of people are accepting online grocery shopping in Pakistan because of various reasons