Online Grocery Shopping

The market of purchasing grocery items via apps in Pakistan has grown enormously over the last couple of years. Even when the shoppers are visiting supermarkets, they are preferring to buy things using retailer’s mobile app. The grocery shopping apps in Pakistan  are enjoying a huge popularity and they are witnessing a strong brand growth. Market experts are pointing the reasons what make online grocery shopping so attractive an option in Pakistan: Supermarkets taking digital way - Most of the renowned supermarkets in Pakistan such as ChasePk and others have taken their business to the internet. More and more retailers are turning their focus to expanding their digital presence, as mobile apps have become a popular channel for customers. Online shopping is a new found love in Pakistan - It is an accepted fact that Pakistan is going through the digital transformation. And buying groceries and other items online is the main outcome of this transformation. Pakistanis esp...

Even a few years ago, the term online shopping was entirely alien to most of the Pakistanis. With the ever-increasing number of smartphone users and the boost in the internet speed has propelled a remarkable change in this country. The trend of online shopping has captured the entire Pakistan and the nation has witnessed a gigantic increase in e-commerce businesses which is now contributing heavily to the country’s revenue. The traditional physical grocery shops are at the forefront of this online renaissance as most of them have taken their store online. They have successfully retained their loyal customers through their physical shops and expanding their reach to catch the attention of the previously uncatchable potential customers via their online portals. Now they are enjoying the best of both worlds. Why online grocery shopping is getting so popular in Pakistan- More and more number of people are accepting online grocery shopping in Pakistan because of various reasons ...