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The Promising Growth of Branded Shopping Apps in Pakistan

The market of purchasing grocery items via apps in Pakistan has grown enormously over the last couple of years. Even when the shoppers are visiting supermarkets, they are preferring to buy things using retailer’s mobile app. The grocery shopping apps in Pakistan are enjoying a huge popularity and they are witnessing a strong brand growth.



Market experts are pointing the reasons what make online grocery shopping so attractive an option in Pakistan:

 Supermarkets taking digital way- Most of the renowned supermarkets in Pakistan such as ChasePk and others have taken their business to the internet. More and more retailers are turning their focus to expanding their digital presence, as mobile apps have become a popular channel for customers.

 Online shopping is a new found love in Pakistan- It is an accepted fact that Pakistan is going through the digital transformation. And buying groceries and other items online is the main outcome of this transformation. Pakistanis especially the youths are simply loving this new of buying things and online shopping is their new found love.

 Surge in the use of smartphones- The number of smartphone users in Pakstan is increasing each and every day. More than 65% Pakistanis own a smartphone and the number of people using apps for buying grocery items is skyrocketing.

 Enhanced shopping experience- Branded grocery shopping apps in Pakistan are dedicatedly trying to improve mobile shopping experiences of their customers. They are offering added functionality and providing the option of personalization and integration with social media in order to give a fantastic shopping experience. Some even provide massive discounts that cannot be found anywhere else.


It has been noted that consumers are twice as likely to return to a mobile ecommerce app within sixty days of their first purchase that’s why brands are delving into the high-tech sphere. Customers who use a retailer’s app tend to return products most often because of exclusive offers and built-in loyalty programs.
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