The market of purchasing grocery items via apps in Pakistan has grown enormously over the last couple of years. Even when the shoppers are visiting supermarkets, they are preferring to buy things using retailer’s mobile app. The grocery shopping apps in Pakistan are enjoying a huge popularity and they are witnessing a strong brand growth. Market experts are pointing the reasons what make online grocery shopping so attractive an option in Pakistan: Supermarkets taking digital way - Most of the renowned supermarkets in Pakistan such as ChasePk and others have taken their business to the internet. More and more retailers are turning their focus to expanding their digital presence, as mobile apps have become a popular channel for customers. Online shopping is a new found love in Pakistan - It is an accepted fact that Pakistan is going through the digital transformation. And buying groceries and other items online is the main outcome of this transformation. Pakistanis esp...